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Forget the soap and suds that come from SLS, a questionable chemical used in traditional toothpastes. Our SLS-free formula skips the artificial flavors and features safer, better-tasting ingredients that are gentle on your oral tissue. The combination—pure cinnamon bark and peppermint essential oils known for their antibacterial properties, xylitol to prevent tooth decay, and stevia extract for a hint of natural sweetness—will leave your mouth feeling ultra- clean and fresh, but not stripped. The Gentle Brand started when an oncologist, a biochemist, and a dental professor set out to develop a line of oral care products that were safe, gentle, effective, and affordable. We believe that our efforts will bring about a revolutionary change in the way you view and use oral healthcare products.