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Treat your hair to bold brilliance with this moisture and shine-enhancing color. Formulated with the highest concentration of color pigments, this next generation of hair color will leave your hair looking and feeling its best. Amplify and extend your Color X-Change color with the use of our Fight-Fade Color Shampoo and Conditioner or Lock-In Intensive Hair Mask for deeper conditioning. Ready to X-Change it up? Transition between colors without the harmful effects of peroxide and bleach with Color X-Change Phase-Out Gentle Dye DeColorizer.