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Style:Original Balm Quite possibly the world's best lip balm. Natural and petroleum free, I'm a multi-purpose balm that keeps your lips hydrated always. Bonus points for using me on cuticles, brows and dry patches. Brand Story Natural, cruelty free skincare. Let's be frank, I've never heard a babe say she wants dull, dry skin. That's why my caffeinated products detoxify, brighten & soften your whole bod. Babes all over the world love the frank effect.