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Why It’s So Pure Laundry Detergent Powder is best? It’s So Pure washing powder is an all natural laundry detergent powder for deep cleaning. It is a chemical free and non-toxic washing powder. This hypoallergenic detergent is created by a cancer survivor with plant-based ingredients that remove stains, brighten colors & keeps clothes super fresh naturally without harming your clothes. This laundry detergent powder doesn’t contain phosphates, sulfates, chlorine, bleach or other toxic chemicals that may harm the ecosystem or irritate your skin. It is also GMO, allergen & gluten free. Fragrance-Free Laundry Powder There is absolutely no scent in this detergent powder, hence, making this washing powder with plant-based enzymes ideal to use by people who have certain kinds of allergies to any particular fragrance. The washing powder will not leave even a trace of any kind of unwanted scent on your clothes. Soft on Kids and Toddlers It's So Pure non-toxic detergent powder doesn’t harm babies’ skin and is also harmless to people suffering from skin disorders like itchiness or eczema. Also, the laundry powder keeps clothes softer than most of the prominent brands out there and you won’t need a fabric softener after the wash. Super Affordable Laundry Detergent Our laundry powder works perfectly in all washers including HE washers. Thanks to the ions present in it, the powder softens hard water, which means that only one bag of It’s so Pure detergent can wash up to 100 loads of laundry! Undoubtedly, it is the best washing powder that doesn’t burn a hole in your pocket. Efficient Washing Machine Cleaner It's So Pure natural detergent powder also works as high-efficiency washing machine cleaner. Its ions and plant enzyme-based formula cleans the inner surface of your washing machine. Use this washing machine powder once a month for super clean & odorless clothes. Read more Fabric Softener Usually, after washing clothes, you need to apply fabric softener to avoid any stiffness or wrinkles in the cloth. However, with It’s so Pure washing detergent powder, you don’t need to spend extra on fabric softeners anymore. The clothes washed with this powder are naturally soft and easy to fold Read more No Lint Washing Powder It's so Pure laundry detergent leave almost zero lint after washing. When your clothes have lint, it means that the harmful chemicals present in your detergent powder are weakening the fabric of your clothes. When you put your clothes in the dryer, small pieces of the fabric break off and become lint. That makes the clothes thinner and eventually, they don’t last for long. Read more 100% Natural, Tested & Approved by a Cancer Survivor It's So Pure natural detergent powder also works as a high-efficiency washing machine cleaner. Its ions and plant enzyme-based formula cleans the inner surface of your washing machine. Use this washing machine powder once a month for deep cleaning of your washing machine. Our fragrance free formula leave your clothes odorless with a fresh clean smell while our Romantic Breeze formula uses pure essential oils to leave an amazing scent that is loved by customer all over the world. Our detergent powder is also pet-friendly. Washing your pet dog, cat, rabbit or any other pet animal’s blankets with it can reduce the irritation & itching that plague our amazing pets. This laundry detergent has powerful plant enzymes that act at the microscopic level to expunge the toughest stains like wine, blood & grass & to remove the stinkiest odors like woodsmoke & pet odor. It can also be used on all fabrics except silk and leather. With just one bag of It’s So Pure, you can wash up to 100 loads of laundry. It works great in hard water. The Idea Behind It’s so Pure Natural Detergent Powder The creator of It’s so Pure first thought of creating an all-natural product when his brother died of liver cancer in 2015. Devastated by the incident, he dedicated himself to find a natural cure to cancer and spent days studying natural methods to cure cancer. In just one later in 2016, he was diagnosed with leukemia. Going against the advice of four prominent oncologists, he decided to try curing himself with proven methods from Gerson Therapy that included drinking 13 juices per day, daily coffee enemas, the Bimmer man heat sauna supplements, and removal of toxic daily products that he was using daily once. Once he started to feel better, he decided to dedicate his life to research and produce non-toxic products that everyone can use – from people with skin irritations and eczema to cancer patients. Since then It’s so Pure has strived to make its products better and work as good as traditional products while using the most natural ingredients.