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Has your bright, toned hair gone dull and brassy? Get your hair back to its brilliant best, banish brassiness and say hello to shimmering silver tones and revitalized hair color. BOLD UNIQ by B Uniq Purple Shampoo is suitable for all types of natural or color-treated blonde and highlighted hair to reduce brassy discoloration and neutralize unwanted yellow tones. THE SCIENCE BEHIND OUR FORMULATION The ultra-pigmented purple shampoo is specially formulated for light hair; the violet-tinted formula enhances blonde, white and silver coloring by boosting cool tones in the hair. Purple shampoo can be used on grey hair that needs a silvery brightness boost to remove yellow hues caused by environmental pollutants. BOLD UNIQ by B Uniq range is formulated with Pro-Vitamin B5 and is sulphate and paraben-free to revive shine and softens strands. Purple shampoo usage depends on preferred hair tone – adjust usage from every other wash until desired color look is achieved. Use alongside your regular shampoo and conditioner for hair to remain vibrant between salon visits. Read more Shampoo is stronger than traditional purple shampoo, it’s important to follow instructions to avoid undesired results. Ensure hair is clean and free from product build-up. Use gloves to prevent color staining your hands. Apply directly to wet hair and massage well.Leave on for approximately 1-5 minutes to remove unwanted brassy or yellow hues.Build up the time shampoo is left on the hair with each wash, up to a maximum of 10-15 minutes for silver to ash-grey hair.Rinse thoroughly and follow with a moisturising conditioner. IMPORTANT! All hair is different, so always carry out a test on a section of the underside of your hair before committing to longer leave-in times. Read more HOW DOES IT WORK? BOLD UNIQ by B Uniq Purple Shampoo deposits violet pigments on to the hair to cancel out yellow tones. As purple and yellow are opposing colors on the color wheel, hair appears lighter and brighter. The violet pigment sits on the surface of the hair and washes out within 6-8 washes. With regular use, purple shampoo can help you achieve anything from muting brassy tones for a warm honey blonde to a cool white platinum, depending on hair shade and how long it’s left on the hair. HINTS & TIPS! 1. If you over-do it and your hair is too violet, don’t panic! Use a clarifying shampoo to remove the purple tinge from your hair. 2. Wait at least two weeks after having hair bleached, permed or colored before using a purple shampoo and leave on for only 1-3 minutes. As color treatments can make hair more porous, the result may be an uneven, patchy look if used soon after dyeing. TIPS TO AVOID COLOUR TRANSFER! We have included a pair of disposable gloves in your purchase to prevent color transfer onto your hands during application. We recommend using disposable gloves for every application to avoid staining. Always follow the instructions for great results. Look out for the e-guide sent with every order which is packed with tips and tricks to get the best results possible! Read more