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Size:10.1 Fl Oz Redken Color Extend Blondage is a color- depositing purple shampoo for blonde and highlighted hair. This shampoo features key ingredients citric acid to strengthen and repair blonde hair from the core and pure violet (purple) pigments to remove unwanted brassiness and leave blonde hair color cool and bright. This formula gently cleanses and adds softness. Brand Story Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing science backed products, inspiring education and unparalleled creativity for consumers and stylists alike.