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Read more White Birch Charcoal Whitening Toothpaste, the world’s first SLS-free, fluoride-free, activated “WHITE” charcoal whitening toothpaste that is safe and effective for every day use. Using its advanced patent-pending technology that converts abrasive and messy black charcoal into a gentle, white-charcoal dental cleaning cream, White Birch Charcoal Whitening Toothpaste delivers more whitening power than traditional whitening toothpastes. Its unique cream like consistency (careful it comes out fast!) and quick foaming action allows it to penetrate all areas of your mouth leaving you with clean fresh breath. Clinical testing shows White Birch Charcoal Toothpaste whitens almost 300% better than the market leading “whitening” toothpaste after just 14-days of use. Our white charcoal paste is ingeniously formulated with calcium peroxide, jojoba wax oil and an activated “WHITE” charcoal made from sustainable sources using a proprietary, patent pending method. The formulation was developed by dentists with 50 years of clinical experience, giving this advanced dental toothpaste incredible whitening properties to remove surface stains while also freshening breath with a delicious fresh mint flavor. White Birch Charcoal Whitening Toothpaste whitens naturally, gently polishes teeth, helps brush away plaque, and removes volatile compounds that lead to bad breath. Furthermore, the jojoba wax oil helps to prevent future stains leaving your teeth with a protective shine. WHITE BIRCH CHARCOAL WHITENING TOOTHPASTE CONTAINS NO: No Artificial dyesFree of SLS/sulfates,No Artificial sweeteners/flavors,No MicrobeadsNo TriclosanNo Gluten White Birch Charcoal Whitening Toothpaste has been through extensive clinical testing and the results show that it has low abrasiveness and superior efficacy. Surveyed users also appreciate its natural formulation, easy flip-top tube dispenser, and the squeaky-clean user experience that black charcoal toothpastes cannot ever deliver. In recent studies, the toothpaste was found to have a relative dentin abrasion number of only 45, which is 50% lower than most whitening toothpastes (which can range from 100-250). The lower the abrasivity, the less chance there is to scratch and / or damage the enamel. WHITE BIRCH CHARCOAL WHITENING TOOTHPASTE can be used twice daily Smart Ingredients Jojoba Oil Is naturally grown in parts of Southern Arizona, Southern California, and Northwestern Mexico. Jojoba oil is the liquid produced in the seed of the Simmondsia chinensis (Jojoba) plant. Jojoba oil (wax) is an edible ingredient we use in White Birch Toothpaste to polish and create that shiny gloss you desire for your teeth. Activated WHITE Charcoal Our natural Activated White Charcoal is very porous which makes it a great adsorbent and gentle abrasive. This is our signature ingredient that can only be found in White Birch Toothpaste. Our Activated White Charcoal is made from White Birch trees imported from Japan. Once in the USA, we use a proprietary method to further bake the Activated Black Charcoal from White Birch trees and create our patent pending Activated White Charcoal. Peppermint Oil Is made from the essential oils of peppermint leaves. It is the organic flavoring we use for the minty fresh taste of White Birch Toothpaste. Read more White Birch. White Smile. Smile Confidently. Finally a charcoal toothpaste that actually works. In as little as 2 weeks, your teeth will whiten 2x. And in as little as 28 days, you'll enjoy 4x shades whiter. Here’s what an independent case study found: 100% Agreed "WHITE BIRCH toothpaste reduced the yellowness of my teeth" 80% Agreed "My teeth look significantly whiter after using WHITE BIRCH 100% Agreed "WHITE BIRCH removed stains from my teeth" Read more LESS ABRASIVE!!! Safe, Effective, and Made in America DENTIST APPROVED: Rigorous clinical studies performed and approved by dentists.50% LESS ABRASIVE than the leading whitening toothpaste.QUICK FOAMING ACTION: Penetrates all areas of your mouth leaving you with clean fresh breath.GENTLE & EFFECTIVE: Calcium peroxide is a two system whitening ingredient in Which Birch Toothpaste. Almost insoluble in water it serves as a superior gentle abrasive, as an oxidant to enhance the whiteness of teeth, and is a source of calcium for teeth remineralization.PROUDLY MADE in the USA Read more The Most Innovative Toothpaste Ever Created WHITE ACTIVATED CHARCOAL: Extracted charcoal from the White Birch Trees in Japan that are known for their strong whitening capabilities.NO MESS: Through our patent pending formulation process, this is the only WHITE activated charcoal toothpaste of its kind on the market. This allows you to get all of the benefits of whitening toothpaste without the mess black charcoal causes.DETOXIFICATION AND JOJOBA OIL: Removes plaque and volatile compounds that lead to bad breath. Polishes and creates shiny gloss on teeth. Read more HATE YOUR BATHROOM? Better Benefits Without the Mess With over 50 years of clinical experience in dentistry, the founders of White Birch Whitening Toothpaste sought to create an effective product their clients could use easily and safely everyday. Unlike black charcoal that will stain everything, is a nightmare to clean and may be overly abrasive and damaging to your teeth with repeated use - White Birch toothpaste is the first to use Activated "White" Charcoal, which is safe to use everyday, leaves you with a whiter smile, and not a messy sink.